Presse

Clémence CAHU, Founder, combines elements from her past with her present world to create beautiful and "practical" bags.

THE HISTORY →

The first time she saw the PVC fabric used to make bouncy castles in her family's factory in Normandy, Clémence Cahu thought it was one hell of an inflated material. Now a stylist and artistic director, even though know-how and aestheticism are the rule in her professional world, she couldn't find THE bag that could follow her everywhere. She remembered this tireless material, which became her signature.

↑ THE CREATRICE

Clémence was born in Normandy in the late 80s. A graduate of the Atelier Chardon Savard fashion school in Paris, she has been a stylist for over ten years. Clémence is also a coach at the Fédération Française du Prêt-à-porter, having previously worked as a fashion consultant for Nelly Rodi and for Canal + and France Télévision alongside Daphné Burki. She collaborates with prestigious magazines such as Sport & Style, where she holds the position of fashion editor, Les Echos série limitée, L'Officiel Hommes, Double, Citizen K and Le Magazine, to name but a few.Meanwhile, she creates her own brand of bags and small objects inspired by her family history.

VISION

THE ICONIC OBJECT OF THE BRAND = THE PRATIQUE

↑ Designed in Paris

CAHU objects are at home everywhere, and especially with you.

At CAHU, more than twenty experts in fine leather goods combine their know-how to create accessories, never superfluous.

With CAHU, founder Clémence CAHU, considers luxury as a state of mind and a daily gesture, for a line of objects intended to fully experience and accompany a constantly revisited elegance.

Frank and timeless volumes, powerful colors and insolent resistance, CAHU objects are made to follow you everywhere, whatever the weather.

← The Pratique
It came about almost by accident, at the launch of CAHU. Functionality is what guided its conception: simple and generous volumes, a double strap so it could be carried in many different ways, one inside pocket for the essentials. Its main quality – practicality – became its moniker. Practical by nature, “Pratique” by name. Over time, this essential tote bag gained three sizes: The generous Large, the original version made to carry all our lives; the Medium size, for maximum flexibility; and the Small and its handbag proportions for an urban daily option. The hardy PVC canvas of the Pratique comes in every colour of the rainbow (and a few beyond that). For the daring souls who want to double the fun, it also comes in a bicolour “ Bi-Goût ” version.
Why a fashion resistant accessory is the most ecological choice? →

Our bags conceived with our material in solid PVC can be used with for years. This can reduce the demand of new productions and the imprint of the global environment, because this can reduce the consommation and the impact of the global environment.